What is Your Next Customer Searching For?

Every day Google receives about 400 million searches, more than the population of the US and Canada. Google has 67% of the global search market, so 2 out of 3 of your searching customers are trying to find you on Google.

My first advertising campaign on Google was in the consumer tourism market in 2004. We did a series of campaigns – Google, classified ads, print ads, and channel partners – and we tracked the ROI of each one by linking each sale to its originating campaign.

The whole prospect of deciding exactly how much you’re willing to pay for a new customer is very exciting. I remember choosing how much we would be willing to pay per click for each new visitor to our web site, and what our daily budget would be. I was used to advertising in yellow page ads and classified ads, where we’d cross our fingers and hope for the best.

As part of our phone sales process we asked each buyer exactly how they found us. We found that our Google campaign was the ROI winner by a wide margin.

Since then I’ve spent thousands on Google campaigns to promote my own companies and those of my customers. You learn what works very quickly when it’s your own money at risk.

If you’re not advertising on Google today, then there are a few questions to consider:

• What are your ideal customers typing into Google when they go looking for what you sell?
• How many potential customers are searching on those terms every day?
• What if you could convert 1% of those searchers into actual leads? How many new leads would this be per day?

You can answer these questions in 5 minutes. Go to Google’s free keyword tool (link to https://adwords.google.com/select/KeywordToolExternal) and find out now, or contact us and we’ll help you find the answers.