Internet Marketing
GrowthClick helps entrepreneurs and executives to gain customers, sell more, and grow profitably through online marketing. Our services include:
Search Marketing – We’ll help you to promote your web sites and growth campaigns to relevant visitors who are actively searching for what you sell through Google and other search engines. We generally recommend starting your promotion efforts with Google Adwords Pay-Per-Click (PPC) advertising because:
o You generate new traffic immediately
o You can measure how the traffic converts into leads and buyers
o You only pay for visitors who come to your web site
o You can test which search phrases or keywords are most profitable
We’ll work with you to choose relevant keywords, write compelling ads, and set up campaigns through Google Adwords and other search engines. Through a period of testing and optimization, we’ll determine which search phrases convert most effectively and profitably. These findings will be helpful as you start promoting in other ways such as Search Engine Optimization (SEO).
Once your paid search campaigns are operating profitably, we’ll work with you to extend your promotion efforts to other channels including Search Engine Optimization (SEO), social media, direct mail, print advertising, and any other relevant media. Though we do not directly specialize in all channels, we have a capable network of partners that we work with to deliver multi-channel campaigns. Check out Search Marketing Starter Package .
Email Marketing – Whether you sell to consumers or corporate buyers, email marketing is a powerful way to build relationships and sell more to your customers. The Direct Marketing Association reported an astounding ROI of $45 for every $1 spent on email by marketers in 2008. This makes email marketing one of the most profitable ways of engaging and selling to customers. But a surprising number of companies get it wrong, and simply annoy their customers with repetitive sales pitches. Find out how to engage your customers and sell more with email marketing .
Web Sales - We offer turn-key packages for local companies that are want to take a smarter approach to generating new business through online marketing. If you’re tired of spending thousands on phone book and newspaper advertising, consider the results you can get from a sales-focused web site combined with Google advertising and email marketing. We’ve designed a special package to help local companies generate new business online .
Growth Strategy – Whether you’re aiming to launch a new product, acquire new customers, or drive more revenue, we can help you to set a clear strategy for growth through online marketing. We start by reviewing your situation and focusing on the real-world outcomes you’d like to achieve. From there we recommend creative strategies and proven tactics so you can reach your growth goals online.
Research & Web Analytics – We apply metrics, research, and testing to help our clients reduce risk, know their customers better, and improve campaign profitability.
• Who are your most desirable online visitors and what will make them purchase?
• Which of your campaigns are profitable and which need to be fixed?
• Which version of a web page does a better job of converting visitors into leads?
We’ll help you answer these and other questions through online research and web analytics. Our services include setup and training for Google Analytics, campaign split testing programs, and survey-driven research programs.
Conversion Programs – If you have a growth-for-profit mandate, then the main purpose of your web site should be to turn anonymous visitors into friendly leads into first-time buyers into repeat buyers. That’s it. Everything else is just style and image. We develop conversion programs to help our clients convert a higher percentage of visitors into qualified leads and online buyers. A typical conversion program includes changes to your existing web site, email marketing campaigns, and conversion testing through web analytics.
After implementing a conversion program, you will know what % of visitors actually convert into leads and sales, and it will be higher than before. For example, if you can double your conversion rate by increasing the % of visitors who purchase from 1% to 2%, then you can achieve the same sales results as before but with only half of the incoming traffic. We’ll work with you to measure, test, and improve your conversion process so you can promote your web site with the confidence that you’re making the most out of every incoming visitor.
Arrange an Initial Call
If you’d like to achieve more from your web site and online marketing, but you’re not sure where to begin, then we’d be happy to do an initial conference call to discuss your goals, review your existing site, and share some approaches to help you grow your business online.
Please contact us if you’d like to arrange an initial call. We keep regular office hours available for introductory calls on Tuesdays from 1:00 pm to 4:00 pm.
