What Is Your Next Customer Searching For?
Every day Google receives about 400 million searches, more than the population of the US and Canada. Google has 67% of the global search market, so 2 out of 3 of your searching customers are trying to find you on Google. My first advertising campaign on Google was in the consumer tourism market in 2004. We did a series of campaigns – Google, classified ads, print ads, and channel partners – and we tracked the ROI of each one by linking... [Read More...]
How to Avoid Offshore Competitors
“Our average rate is $15 per hour. Our senior guys get billed out at $27 per hour. What sort of rates do you typically charge?” This is a bad conversation. How did it happen? Your bluechip client knows that your firm delivers real value, but they also use overseas systems integrators, and they’re asking you to start “collaborating” with the Indian firm in hopes of cutting costs and boosting project ROI. In other words, they’d like... [Read More...]
Tech Startups Aren’t About Tech
It’s a classic story: The high-tech entrepreneur has a creative idea that has huge potential. It’s innovative, it’s exciting, and it’s groundbreaking stuff. This magic technology, if adopted, could help companies to operate better and gain an advantage over their competitors. So the entrepreneur brainstorms its awesome potential in a room of whiteboards and creative colleagues, captures it all in a business plan, builds a prototype, and... [Read More...]
